Macy's Union Square, the jewel of the West Coast, is located in the heart of the shopping district and encompasses an entire city block! A magnificent selection of the hottest season's fashions, world-class events, top-notch services, and gourmet restaurants are all part of the mystique of this incredible store. For your convenience, Macy's Union Square offers a full range of free services including Bag/Coat Check and resting lounge at our Visitor Center (6th floor), Wedding Registry consultants (6th floor and Cellar/Lower Level), and Macy's By Appointment, a free personal shopping service (3rd floor).


The department store concept was pioneered in the West in 1866 by O'Connor, Moffat, & Co. The Union Square San Francisco location was commissioned in 1928 and converted to a Macy's in 1947. Macy's followed up with a major expansion of the store the following year, using the original architect of the 1928 building, Louis Parson Hobart. In the late 1990s, Macy's began a multi-year project to rehabilitate its landmark downtown store. The project encompassed the remodeling of the 1928 and 1947 buildings as well as the 1974 stand-alone Men's Store and expansion into the upper floors of the former I. Magnin store built in 1946. The company also replaced two out-of-date buildings on Geary Street, giving the store its signature glass-fronted entry on Union Square.

Group Programs

The Magic of Macy’s Tour 
Private Group Tour – 60 mins
Macy’s offers groups a fun and fact-filled store tour of Macy’s Union Square. Learn how Macy’s has grown into America's largest department store with over 800 locations from its humble beginnings, over 150 years. Our knowledgeable tour guides can cater to different group sizes and age groups as they discuss history, marketing concepts, merchandising, visual techniques, and all that goes into the magic behind Macy’s.  Participants receive the Macy’s Visitor Savings Pass.  Student Group rates available.

Macy’s Fashion Breakfast 
Private Group Program - 90 mins
Macy’s most popular group event is now available in Macy’s San Francisco! 
Guests are greeted at the door and escorted inside for a sneak preview before store opening. Enjoy a private buffet-style breakfast while learning about the entertaining history of Macy’s and the newest fashion trends, presented by a well-known local stylist.  Models, gift cards, make-up stations, and other add-ons are also available.  All participants receive a Macy’s tote bag and a Macy’s Visitor Savings Pass.  Cost varies based on party size, selected menu, and additional add-on requests.

Macy’s High Noon Tea 
Private Group Program – 60 mins
Reward your group after a successful shopping day with a relaxing afternoon tea gathering.  Enjoy and indulge in the delicate delights of Tout Sweet Patisserie overlooking the famous San Francisco Union Square.  Groups can reserve a private midday tea party right in the 3rd floor patisserie, choosing from a menu of sweets macarons to walnut shortbread to homemade marshmallows, accompanied by hot tea or coffee.   Cost varies on menu options and party size. 

Cosmetic Master Class
Private Group Program – 45 mins
Let a Macy’s make-up artist and cosmetic specialist guide your group through the best application tips and help guests create their own unique look in a private setting. All participants will receive a Macy's gift card and Visitor Savings Pass.  Cost varies based on number of guests and add-on choices.

Macy’s Modern Man
Private Group Program- 45 mins
Let a Macy’s skin care expert and stylist guide your group through the best application tips and help guests create their own unique look, from coordinating the perfect tie/pocket square pairing to The Art of Shaving in a private setting. All participants will receive the Macy’s Visitor Savings Pass. Cost varies based on number of guests and add-on choices.

*For more information on how to book a Group Program, please email your inquiry to



Tortilla Kitchen Tortilla Kitchen
From Texas to Tijuana, from LA to San Francisco customers crave authentic Mexican food and Tortilla Kitchen part of our famous Signature Kitchen brands, Tortilla  Kitchen is the choice when you want spicy, filling and fun all in one meal.


Mixed GreensMixed Greens (The Cellar)
Choose from ten signature chopped and leafy salads inspired by Tim Scott, Macy's Corporate Chef. Or create your own salad masterpiece. Choose from between a bowl or tortilla wrap, Mixed Greens is fun, fast and tossed fresh for you. Hours: 11-6 Sunday 11-7 Monday-Saturday. Download menu.


StarbucksStarbucks Coffee (4th Floor)
Stop by for a little shopping pick-me-up and your favorite espresso drinks, teas, and snacks. Hours: Same as store hours. View our menu here.



Ben and JerrysBen & Jerry's Ice Cream (The Cellar)
Have a cone, a cup, a bar, or an entire cake of your favorite ice cream.



Boudin Bakery

Boudin Sourdough Bakery & Café (The Cellar; 1st Floor)
San Francisco sourdough French bread, panettone and artisanal breads – baked fresh every day since 1849.



Jamba JuiceJamba Juice (The Cellar)
It all started with a blender, a bunch of fruit, and a vision that's equal parts good and good for you. Your Daily WOW! served fresh. Join us in the Macy's Cellar for a freshly blended smoothie or one of our many wonderful drinks or snacks! Made fresh for you while you wait! Download menu.


Auntie Anne'sAuntie Anne's (The Cellar)
Are you looking for:
the PERFECT snack......
the PERFECT drink......
the PERFECT meal.......
Visit the Auntie Anne's located in the Cellar to find the PERFECT PRETZEL!

Asian BoxAsian Box (The Cellar)
Asian Box offers incredibly vibrant flavors inspired by street stalls throughout the Asian continent. Made to order, Asian Box uses all-natural and local fresh ingredients, responsibly raised, farmed and made. (Gluten free).


PinkberryPinkberry (1st Floor - O'Farrell St. Entrance)
Greek and frozen yogurt flavors, swirled frozen or scooped fresh with the finest premium toppings and fresh, hand-cut fruit. Light and refreshing!



Peet's CoffeePeet's Coffee & Tea (1st Floor)
Fine local coffee and pastries. Espresso, cappuccino, lattes, and mochas.



Tout SweetTout Sweet (3rd Floor)
Top Chef: Just Desserts Winner Yigit Pura's Flagship Patisserie is located on the third floor overlooking Union Square. You can't miss the bright white and red décor, and you won't forget the Nutella stuffed sugar buns or French macarons. Offering morning pastries, light luncheon salads, hot savories and all manner of sweet treats to be enjoyed with an invigorating coffee drink or relaxing glass of wine while enjoying the view.


Burger BarBurger Bar Restaurant (6th Floor)
Build your own burger at Hubert Keller’s new restaurant. Enjoy fries, salads, and milkshakes, and there’s even a great wine list!



Cheesecake FactoryThe Cheesecake Factory (8th Floor Sky Terrace Level)
Open for lunch and dinner and a late night supper. Over 200 items on the menu, including over 30 cheesecakes.